Current Thinking on Culture, Marketing & Community
Recent Publications
2025 Forum Magazine Articles
I’m continuing to explore the intersection of design, culture, and community through my writing for Forum Magazine:
“A Wall That Unifies“ – Exploring the cultural significance and technical mastery of the recent restoration of the oldest stone retaining wall in New Hampshire and the resulting public passion that reflects the project’s unifying effort.
“Fully Remote: Summer program goes on location with design-build students“ – Innovation in arts education and community engagement, showcasing how creative programs adapt to serve diverse communities while maintaining educational excellence.
These articles represent my current thinking on cultural marketing trends and community-building strategies.
Books & Major Publications
“Business Comes to the Expert” (2008)
Co-authored with Brenda Richards | Published by Ostberg Library of Design Management
A comprehensive guide for creative professionals on developing proactive marketing strategies. This book emerged from years of working with architects, designers, and creative firms who struggled to articulate their value and build sustainable client relationships.
Key themes explored:
- Managing and distilling specialized knowledge for marketing purposes
- Building authentic professional relationships in creative industries
- Translating technical expertise into compelling client communications
- Strategic positioning for professional service firms
The methodology outlined in this book has been taught at universities and professional conferences, helping countless creative professionals build more successful practices.
“A History of Portsmouth NH in 101 Objects” (2022)
Editor | Piscataqua Press
As editorial director for this landmark cultural heritage project, I coordinated more than 80 contributing authors to create a comprehensive documentation of Portsmouth’s rich history. This project required balancing diverse voices and perspectives while maintaining narrative cohesion and historical accuracy.
Project highlights:
- Managed complex collaborative writing process across multiple disciplines
- Coordinated with Portsmouth Historical Society and community stakeholders
- Generated significant media coverage for Portsmouth’s quadricentennial celebration
- Created lasting resource for cultural education and tourism
This publication demonstrates my ability to lead large-scale content projects while honoring community voices and historical integrity.
Earlier Works
“Pro Se Divorce: Representing Yourself” (Editor/Publisher) My first foray into publishing, created with Janet Levy for the Concord NH Chapter of the National Organization for Women. This practical guide provided accessible legal information for those seeking alternatives to traditional attorney representation.
Cultural Catalyst
Stay tuned for fresh insights on transforming arts organizations, building authentic community connections, and navigating the cultural landscape from both a New Englander’s experienced perspective and a Phoenix newcomer’s curiosity.
Coming soon:
- Strategic insights on cultural transformation
- Phoenix arts scene observations and analysis
- Community building in a growing city
- Marketing lessons from institutional change
Speaking About Writing
I am available to present on a variety of topics related to strategic writing, content development, and communication strategy including:
- “The Art of Strategic Storytelling” – How cultural organizations can develop authentic narratives
- “From Vision to Voice” – Translating institutional mission into compelling communications
- “Collaborative Content Creation” – Managing multi-author projects and diverse perspectives
Phoenix Writing Opportunities
I’m ready to contribute to Phoenix’s intellectual and cultural discourse through:
Local Publications: Contributing insights on cultural development and community building to Phoenix-area magazines and journals
Academic Collaboration: Working with local academic institutions on research projects related to cultural marketing and community engagement
Industry Publications: Sharing case studies and methodologies with arts administration and marketing professional publications
Blog Partnerships: Collaborating with local cultural organizations on content that advances community dialogue
Let’s Collaborate
Whether you’re developing content, seeking a writing collaborator, or looking for strategic communication expertise, I’d love to explore how we can work together.
Areas of collaboration:
- Strategic content development for cultural organizations
- Editorial consultation and project management
- Writing workshops and content strategy sessions
- Research and publication partnerships