Sharing Knowledge, Building Expertise
Academic Experience
University-Level Instruction
I’ve developed and delivered strategic marketing courses for universities and professional development programs, focusing on practical applications for creative organizations:
Marketing for Creative Organizations:
- University of New Hampshire Division of Continuing Education
- Boston Architectural College
- New England College
Marketing Tourism Places:
- University of New Hampshire
Specialized Curriculum Areas:
- Strategic planning for nonprofits and cultural institutions
- Publicity management and media relations
- Event production and community engagement
- Research and strategy development for creative professionals
Professional Development Programs
Industry Conferences & Associations:
- RISE Small Business Conference, Greater Phoenix Equality Chamber of Commerce – “Business Comes to the Expert” Marketing Workshop
- ArtsReach US Conference, NYC – “Marketing Right Up Until Show Time”
- Society for Marketing Professional Services, Boston
- Boston Society of Architects – Architectural marketing and knowledge management
- New England Museum Association – “What museum directors should know about the media”
International Teaching:
- Marketing Tourism strategies for USAID in Estonia
- Cross-cultural marketing approaches for emerging economies
Speaking Engagements
Keynote Presentations
“The Art of the Segue”
- Keene Sentinel Extraordinary Women Awards (2019)
- Pecha Kucha Portsmouth (2019)
- Focus: Strategic communication and seamless transitions in marketing messaging
Community Leadership Keynotes:
- “Turning Remembrance into Action” – AIDS Response Candlelight Memorial
- “My Brother Michael” – AIDS Response Seacoast Memorial
- Emphasis on transforming personal experience into community action
Panel Facilitation & Event Moderation
I bring extensive experience moderating complex discussions and facilitating productive dialogue:
Industry Events:
- TedX Portsmouth conference (co-emcee)
- Greater Portsmouth Chamber of Commerce Tourism Summit (2013-2019)
- NH Governor’s Conference on Tourism
- Boston Society of Architects Residential Design Show
Cultural & Arts Events:
- Music Hall events and festivals
- Museum and gallery programming
- Arts administration conferences
Core Teaching Philosophy
My approach to education combines theoretical foundation with real-world application. I believe in:
Practical Learning: Every concept connects to actual challenges students will face in their careers
Collaborative Discovery: The best insights emerge through group discussion and peer learning
Strategic Thinking: Teaching students to see the bigger picture while managing tactical details
Authentic Communication: Helping professionals find their genuine voice rather than adopting generic approaches
Available Topics & Expertise
Strategic Marketing for Cultural Organizations
- “From Survival to Thrival: Marketing Strategy for Cultural Institutions”
- “Building Authentic Community Connections Through Cultural Programming”
- “Revenue Diversification Without Mission Drift”
Communication & Leadership
- “The Art of Strategic Storytelling: Lessons from 20+ Years in Cultural Marketing”
- “Bridging Tradition and Innovation in Arts Marketing”
- “Leading Through Transformation: Change Management for Cultural Leaders”
Phoenix-Specific Opportunities
- “New England Lessons Learned for Southwest Arts Organizations”
- “Desert Innovation Meets Cultural Tradition: Marketing in a Growing City”
- “Building Cultural Bridges in Diverse Communities”
Phoenix Teaching & Speaking Goals
I’m actively seeking opportunities to share marketing expertise with Phoenix’s educational and cultural communities:
Ideal Collaborations:
- Guest lectures at local academic institutions
- Workshop facilitation for Phoenix arts organizations
- Professional development programs for cultural workers
- Conference presentations on arts marketing and community engagement
Workshop Formats I Offer:
- Half-day strategic planning intensives
- Multi-session marketing planning courses
- Keynote presentations with interactive elements
- Panel discussions and roundtable facilitation
What Participants Say
“Kathleen may be one of the best listeners I have ever encountered. She asks questions that make you think… Hard! Empathy is a gift, and Kathleen has it in spades.”
“Kathleen simplifies and empowers through communication, like nobody I have ever seen. In forty years, I’ve never worked with anyone who does it better.”
Ready to Learn Together?
Whether you’re organizing a conference, developing curriculum, or seeking a workshop facilitator, I’d love to discuss how we can create meaningful learning experiences for your community.
Contact me to discuss:
- Guest speaking opportunities
- Workshop development and facilitation
- Curriculum consultation for marketing programs
- Conference keynotes and panel participation